ARD501 Contextualizing Design – The Art Of Persuasion

The Politicization of Design

For over 4000 years personal adornment has been used to show someones status and power. This first started off on coins.


For years we have always known our money to have the queens face on it. This idea was created to let people know who was in charge. I think this is a clever design idea as people are always reminded of who’s in charge. Without realizing it we see the queens face everyday and this way I think we feel like we know the queen. This would have worked very effectively in a time where kings would battle as they would have the trust of the people they reigned over and the people would take their kings side and battle with him.

Posters are also used in the art of persuasion, they are designed to promote things which, when done well, persuades the viewer to want to do what the poster suggests. E.g,

The first world war poster of Lord Kitchener is a great example of design persuasion. In the poster Lord Kitchener is pointing at the viewer which I believe makes it more personal to the viewer as if feels as though hes pointing directly at you. Then the slogan ‘Your country needs you” has been put in place. Again the designers have made it personal towards the viewer by putting the word ‘You’ so boldly. I think this is a clever design that really makes the viewer feel like they need you as an individual to help the country.

Lord Kitchener

In this lecture I felt that I have learnt the ways that political organizations use design to promote. I see now that design plays quite a big part in promoting political parties, I.e, Labour & Conservatives. These political parties have to use design when promoting themselves by using posters, badges etc to get the public to vote for them.
I understand now that design plays a major part in most organizations and I am proud to be a part of such a clever, creative and growing subject.


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