ARD501 Contextual Design – Design Thinking

Design Thinking
Lecturer – Marisse Mari
Our second lecture was based on design thinking. Marisse’s power point started of with what I thought was a very true quote from Victor Papanek, “The  most important thing about design is how it relates to people.” I find this statement to be very true because, most designs have a type of meaning to it, e.g


VJ Day in Times Square by Alfred Eisenstaedt, is a very famous photograph as it has related and therefore appealed to many people. The reason it relates to people is because of what the picture shows. Yes, it’s a very well set up picture with what seems to be the perfect scene but, what the photo is really showing is a sailor returning from the war and his wife/girlfriend welcoming him home to Times Square. This photo would relate to people as this still happens around the world today, loved ones go away to war and then family welcome them back.

Next Marisse used another Victor Papanek quote stating, “Design is the conscious and intuitive effort to impose meaningful order.” Marisse interpreted this quote as, “A problem solving activity that enables designers to determine creative solutions to communication problems.” We were then shown a diagram named The Function Complex also created by Victor Papanek, which has been created to show the way designers determine their creative solutions.


Marisse then went to talk about other things designers need to think of when designing a product. They use the rules of , Who? What? When? How? Why? Where? These rules reminded me of English classes in school where we would use these rules to create a story.
I interpreted the rules for designers to these meanings:

Who? – Who is the product for?
What? – What will the product be?
When? – Deadlines?
How? – How will the product be made? Materials ect.
Why? – What is the product designed for? What’s the purpose/meaning
Where? – Where will the product be popular?

Finally we were showed Marisse’s ‘Ten Commandments of Design’. These are the rules she uses as a guideline when creating a design.

1) Remember, the most important thing about design is how it relates to people.

2) Thou shalt endeavour to be a responsible designer and strive to make the world a better

3) Thou shalt consider function: What does it do? Is it useful? Does it do the job for which it is

4) Thou shalt consider audience: Who is it for? What is being communicated and why?

5) Thou shalt consider the economic, cost effectiveness of manufacture with due regard to
your client.

6) Thou shalt not choose materials and processes that pollute the air we breathe, but appropriate eco friendly ones.

7) Thou shalt not squander skills devising unnecessary gizmos and trinkets or consider fancy techniques that are not pertinent to the idea or concept.

8) Thou shalt choose appropriate design methods and techniques that both solve the problem and are aesthetically pleasing.

9) Thou shalt be self-critical and evaluate the political environment in which design takes place.

10) Thou shalt always keep an ethical vision in mind and consider social consequences for the rest of society.

Most of the commandments Marisse has written down I agree with and I decided to create my own ten commandments based on what I find important when studying Film and Photography.

Ten Commandments of Film and Photography

1) White balance. ALWAYS.

2) Consider my audience. The five W’s.
(Who, What, When, How, Why, Where)

3) Patience is key.

4) It’s not all down to a fancy camera.
What goes on behind and in front of the camera is IMPORTANT.

5) Will the image/film relate to others.

6) Using something out of the ordinary will always get a reaction.

7) Take others feelings into consideration.
Don’t create something to cause offence.

8) Always have a reason to back up your product.
(Why have you created it? What does it mean?)

9) Don’t copy other ideas.
Your own ideas are just as good.

10) Evaluate your work and get other opinions.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s